Modern Green Hotels Initiatives from Guests Perspective

Authors

DOI:

https://doi.org/10.29036/jots.v15i28.768

Abstract

The green hotel concept has generated interest among researchers and policymakers due to the increasing environmental and green practices awareness. In Thailand, the Green Leaf Certification is used to indicate the eco-friendly status of a hotel. It contains all or most aspects covering environmental policies such as waste management, energy, and water efficiency, procurement of hotel supplies, air and water quality, noise pollution, hazardous material management, ecological impact, collaboration with community and local administration, etc. The research explored a different perspective on modern green hotel initiatives by analyzing real-life guests' perspectives, adopting a survey research design method. Green Leaf-certified hotels in the Central region of Thailand were selected using a convenience sampling technique. Primary data was obtained from hotel guests using a structured online questionnaire hosted on Google Forms. A sample of 375 respondents completed the online questionnaire. The data was analyzed through discussions and multiple regression analysis for the quantitative data. The results indicated that modern green hotels in the Central region of Thailand have adopted various green initiatives to be recognized as green hotels. Among them are Green Leaf Certification, recycling, organic food, food waste composting program, bioextract production program, water conservation and energy savings, and prohibition of smoking. The results indicated that green practices (green hotel practices, green consumption, and green innovation) positively and significantly affect guest perspectives (guest satisfaction and guest loyalty). The study concludes that green hotel initiatives help hotels comply with the green regulations and monitoring bodies pushing the hospitality sector towards green initiatives, increase guest satisfaction, especially the green champions, improve guest loyalty, and boost hotels' competitiveness and market share.

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Author Biographies

  • Katarzyna Szczepańska-Woszczyna, Faculty of Applied Sciences, WSB University, Dąbrowa Górnicza, Poland

    Prof. Katarzyna Szczepańska-Woszczyna, PhD

    ORCID ID: https://orcid.org/0000-0003-0731-8049

    Faculty of Applied Sciences, WSB University, Dąbrowa Górnicza, Poland

    Email: kszczepanska@wsb.edu.pl

    Katarzyna Szczepańska-Woszczyna - is a Professor at WSB University in Dąbrowa Górnicza, Vice-Rector for Science and Education at WSB University, and Dean of the Faculty of Applied Sciences. Author or co-author of 120 publications or excerpts in publications. The Member of the board Excellent Science&quot at the Ministry of Science and Higher Education (Poland); Member of the Polish Accreditation Committee for the term 2020-2023 appointed by the Minister of Science and Higher Education. Fields of expertise: Innovation management, managerial competencies, sustainable business, leadership, family business, and organisational conditions of innovativeness, which are the relationship between strategy, structure, organizational culture, leadership, and knowledge management. Member of Academy of Management; European Academy of Management; American Marketing Association; EWORA. She is also a member of the editorial and scientific boards of journals: Forum Scientiae Oeconomia scholarly journal (ISSN 2300-5947, Scopus), Cultural Management: Science and Education scholarly journal, published in Berlin, co-published by: WSB University and Logos Verlag gmbh, (ISSN 2512-6962, Scopus)

  • Anuphat Thirakulwanich, Faculty of Applied Sciences, WSB University, Dąbrowa Górnicza, Poland and Faculty of Business and Technology, Stamford International University, Thailand

    Anuphat Thirakulwanich, PhD Candidate; Lecturer

    ORCID ID: https://orcid.org/0000-0002-8462-8561

    Faculty of Applied Sciences, WSB University, Dąbrowa Górnicza, Poland

    Faculty of Business and Technology, Stamford International University, Bangkok, Thailand

    Email: anuphat.thirakulwanich@student.wsb.edu.pl

    Anuphat Thirakulwanich is a technology management consultant and social entrepreneur focusing on green innovation and SMEs. He has a bachelor's degree in Business Administration from Thammasat University in 2015 and an MBA from King Mongkut's Institute of Technology Ladkrabang (KMITL) in 2019. He is currently a doctoral candidate at WSB University, Poland. His research interests are in the intersection of SMEs and green innovation, social entrepreneurship, and technology management. To his credit, he has published academic articles in Scopus and Web of Science-indexed journals, including Springer and Journal of Open Innovation: Technology, Market, and Complexity. He is passionate about the environment and climate change and sees research as the best resource for understanding our environment.

  • Sebastian Kot, Faculty of Management, Częstochowa University of Technology, Poland and Faculty of Economics and Management Sciences, North West University, South Africa

    Prof. Dr. Sebastian Kot

    ORCID ID: https://orcid.org/0000-0002-8272-6918

    Faculty of Management, Częstochowa University of Technology, Poland

    Faculty of Economics and Management Sciences, North West University, South Africa

    Email: sebastian.kot@pcz.pl

    Sebastian Kot is currently an Associate Professor of management and supply chain management at the Faculty of Management, Czestochowa University of Technology. He has over 25 years of teaching, research, and managerial experience in higher education. He is also an Extraordinary Professor at the North-West University, South Africa. He is a Founder and the Editor of Polich Journal of Management Studies. He is a member of the scientific boards of numerous high-rated journals and international conferences.

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Published

2024-06-14

Issue

Vol. 15 No. 28 (2024): Journal of Tourism and Services

Section

Scientific Papers

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Journal of Tourism and Services (ISSN 1804-5650) is published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners:

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  • Pan-European University, Faculty of Business, Prague, Czech Republic
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How to Cite

Modern Green Hotels Initiatives from Guests Perspective. (2024). Journal of Tourism and Services, 15(28), 285–304. https://doi.org/10.29036/jots.v15i28.768