Investigation of the Effect of Restaurant Atmosphere on Behavioral Intention

Authors

DOI:

https://doi.org/10.29036/jots.v12i22.245

Keywords:

Restaurant atmosphere, Behavioral intention, Tourism

Abstract

The present study aims to examine the effect of restaurant atmosphere on behavioral intention. The study sample group consists of 412 guests visiting the à la carte restaurants residing in Bodrum destination. The questionnaire was applied to restaurant customers between June-December 2018. The convenience sampling method was used within the scope of the research. SPSS and AMOS statistical programs were utilized to calculate the validity and reliability of the questionnaire and test the hypotheses.  When the study results are examined, it can be noted that the spatial layout & employee factor and view from the window had a positive effect on the revisit intention, word-of-mouth intention, and willingness to pay more. Furthermore, it was determined that the ambiance affected the willingness to pay more positively. Nonetheless, it has been identified that there was no statistically significant effect of the ambiance and facility aesthetics on the revisit intention and word-of-mouth intention. Finally, it was figured out that facility aesthetics did not statistically significantly affect willingness to pay more.

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Author Biographies

  • Üzeyir Kement, Ordu University, Ordu, Turkey

    Ordu University, Ordu, Turkey

    Email:  uzeyirkement@hotmail.com

    Associate Professor Üzeyir Kement, is an associate professor in the department of tourism administration at Ordu University. He graduated from Gazi University in 2009 in tourism administration education. After his graduation, he worked in hotels, in the food and beverage department of hotels. In 2014 he began to work as a lecturer at Bingöl University. He received his M.S. in business administration in 2013 from Hacettepe University and his PhD in recreation management in 2015 from Gazi University. Dr. Kement has published numerous articles and has proceedings in national conferences in the field of tourism and recreation. Main research areas include tourism, recreation, gastronomy, tourism marketing, and customer relationship management.

  • Sinan Çavuşoğlu, Social Sciences Vocational Highschool, Department of Tourism Management, Bingöl University, Turkey

    Department of Tourism Management, Bingöl University, Bingöl,Turkey

    Email: sinankys42@gmail.com

    Dr. Sinan Çavuşoğlu works as an assistant professor with the title of Doctor at Bingöl University, Social Sciences Vocational School, Department of Business Administration. He graduated from Karaelmas University Faculty of Business Administration in 2008. He received a master's degree in business administration from Karaelmas University in 2010 and a PhD in Business Administration from Hasan Kalyoncu University in 2019. Çavuşoğlu has carried out many national and international studies in the field of marketing and tourism. Main research areas marketing, customer relations, tourism, and consumer behavior.

  • Aziz Bükey, Department of Tourism Management, Bingöl University, Turkey

    Department of Tourism Management, Bingöl University, Bingöl,Turkey

    Email: azizbukey@gmail.com

    Aziz BÜKEY is a lecturer in the Department of Hotel Restaurant and Catering Services in Bingöl University Social Sciences Vocational School. In 2007, he completed the Çanakkale 18 Mart University Tourism and Hotel Management High School. In 2012, he completed his master's degree in Tourism Management at Sakarya University. Between 2009 and 2018, he served as an official in the Ministry of Internal Affairs. In 2018, he started to work as a lecturer at Bingöl University. His main research areas are tourism, strategic development, gastronomy, tourism marketing, consumer behavior, and recreation.

  • Murat Göral, Department of Tourism Management, Bingöl University, Turkey

    Department of Tourism Management, Bingöl University, Bingöl, Turkey

    Email:  goralm.mg@gmail.com

    Dr. Murat GÖRAL is an assistant professor in the Department of Hotel Restaurant and Catering Services in Bingöl University Social Sciences Vocational School. In 2010, he graduated from the Düzce University Tourism Management and Hotel Management High School. In 2012, he graduated with his master's degree in Tourism Management and Hotel at Düzce University. And then, he started to work as a lecturer at Bingöl University. He received PhD in Tourism and Hotel from Atatürk Üniversity in 2020. His academic interests are tourism, innovation, leadership, tourism marketing.

  • Ahmet Uslu, Bingöl University

    Department of Tourism Management, Bingöl University, Bingöl, Turkey

    Email: Ahmetuslu1212@hotmail.com

    Dr. Ahmet Uslu, is an assistant professor in the department of management and organization at Bingöl University, Social Sciences High School. He graduated from Kahramanmaraş Sütçü İmam University in 2007 in business administration. After that, he worked as a manager in the private sector. Between 2010 and 2013, he worked as a lecturer at Muş Alparslan University. In 2013 he began to work as a lecturer at Bingöl University. He received his M.S. in business administration in 2012 from Kahramanmaraş Sütçü İmam University and his received PhD in business administration in 2021 at Bingöl University. Dr. Uslu has published numerous articles and proceedings in national and international conferences in the field of business administration. Main research areas include business management, organizational justice, organizational commitment, job satisfaction, service quality, consumer behavior, and tourism.

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Published

2021-06-30

Issue

Vol. 12 No. 22 (2021): Journal of Tourism and Services

Section

Scientific Papers

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How to Cite

Investigation of the Effect of Restaurant Atmosphere on Behavioral Intention. (2021). Journal of Tourism and Services, 12(22), 222-242. https://doi.org/10.29036/jots.v12i22.245