The Impact of Smart Technologies on Innovative Tourist Memorable Experience and Revisit Intention: The Mediation of Technology-Task Fit

Authors

  • Nagwa Zouair Department of History, College of Arts, Humanities and Social Sciences, University of Khorfakkan, Sharjah, UAE; and Tourism Guidance Department, Faculty of Tourism and Hotels, Fayoum University, Egypt https://orcid.org/0000-0002-2830-2452
  • Mohamed Abou-Shouk College of Arts, Humanities and Social Sciences, University of Al Dhaid, Sharjah, UAE; and Faculty of Tourism and Hotels, Fayoum University, Fayoum, Egypt https://orcid.org/0000-0002-5438-3268
  • Mesut Idriz College of Arts, Humanities and Social Sciences, University of Sharjah, Sharjah, UAE https://orcid.org/0000-0002-7151-5963
  • Issam Okleh Department of History, College of Arts, Humanities and Social Sciences, University of Khorfakkan, Sharjah, UAE; and Department of History, College of Arts, University of Jordan, Jordan https://orcid.org/0000-0002-5947-6420

DOI:

https://doi.org/10.29036/tkk4ah55

Keywords:

smart technology, memorable experience, technology-task fit, revisit intentions

Abstract

This study examines the impact of smart tourism technologies on creating memorable experiences for tourists and increasing their intentions to revisit. Employing a quantitative approach, the research tested and validated an extended technology-to-performance chain model. A survey is conducted to collect responses from 272 tourists who recently visited the UAE and 254 tourists who recently visited Egypt. Structural equation modelling is utilised for data analysis. The findings indicate that technology-task fit significantly predicts tourists' use of smart technologies. Tourists leverage these smart technologies to cultivate memorable experiences, which, in turn, foster their intention to revisit. This study emphasizes the role of smart technology in forming tourists’ memorable experiences and their likelihood of revisiting. It provides valuable insights for destination marketers, planners, smart technology developers, and service providers to focus on the key factors that contribute to enhancing tourists' memorable experiences and their intent to revisit.

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Author Biographies

  • Nagwa Zouair, Department of History, College of Arts, Humanities and Social Sciences, University of Khorfakkan, Sharjah, UAE; and Tourism Guidance Department, Faculty of Tourism and Hotels, Fayoum University, Egypt

    Nagwa Zouair holds a PhD in Language, History, and Civilization of the Ancient World from the University of Lyon II in France. She is currently an associate professor at the College of Arts, Sciences, and Information Technology at the University of Khorfakkan in the UAE. Her research interests include quality assurance, entrepreneurship, tourism guidance, heritage management, museum studies, cutting-edge technologies in tourism destinations and heritage sites, and the history and archaeology of the ancient world. Her works have been published in several journals, including the Journal of Vacation Marketing, the Journal of Ancient Egyptian Interconnections, the International Journal of Tourism Research, Current Issues in Tourism, and Études Alexandrine.

  • Mohamed Abou-Shouk, College of Arts, Humanities and Social Sciences, University of Al Dhaid, Sharjah, UAE; and Faculty of Tourism and Hotels, Fayoum University, Fayoum, Egypt

    Mohamed Abou-Shouk holds a PhD in Tourism and Hospitality from Plymouth University, UK. He is currently an Associate Professor at the College of Arts, Humanities and Social Sciences, University of Al Dhaid, UAE. His research interests are technology adoption behaviour in tourism and hospitality SMEs, e-tourism, e-commerce and e-marketing in tourism and hospitality, entrepreneurship in tourism and hospitality, and SEM-based quantitative research in tourism. His work has been published in a range of reputable journals, including Tourism Management, International Journal of Contemporary Hospitality Management, Current Issues in Tourism, International Journal of Tourism Research, Journal of Travel and Tourism Marketing, Journal of Hospitality and Tourism Technology, and other journals.

  • Mesut Idriz, College of Arts, Humanities and Social Sciences, University of Sharjah, Sharjah, UAE

    Mesut Idriz is a professor of Islamic Civilization and History at the College of Arts, Humanities, and Social Sciences, University of Sharjah, United Arab Emirates. His research interests include Islamic history and Islamic civilization. His work is widely published in world-renowned research outlets.

  • Issam Okleh, Department of History, College of Arts, Humanities and Social Sciences, University of Khorfakkan, Sharjah, UAE; and Department of History, College of Arts, University of Jordan, Jordan

    Issam Okleh earned his PhD in Islamic History from the University of Jordan and is currently an Associate Professor at Khorfakkan University in the United Arab Emirates. His research interests focus on editing Arabic manuscripts and the history of the Abbasid and Seljuk periods. He has published numerous research papers in internationally recognized journals, including the Jordanian Journal of History and Archaeology, International Journal of Data and Network Science, and Journal of Islamic Thoughts and Civilization. Additionally, he has authored several books on Islamic history and its civilization.

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Published

2025-12-01

Issue

Vol. 16 No. 31 (2025): Journal of Tourism and Services

Section

Scientific Papers

License

Copyright (c) 2025 Journal of Tourism and Services

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Journal of Tourism and Services (ISSN 1804-5650) is published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners:

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How to Cite

Zouair, N., Abou-Shouk, M., Idriz, M., & Okleh, I. (2025). The Impact of Smart Technologies on Innovative Tourist Memorable Experience and Revisit Intention: The Mediation of Technology-Task Fit. Journal of Tourism and Services, 16(31), 27-45. https://doi.org/10.29036/tkk4ah55