Destination Image of Antalya from the Perspectives of Tourists Staying in Hospitality Establishments with the Concept of Halal Tourism
Yağmur, Y., Aksu, A. (2020). Destination Image of Antalya from the Perspectives of Tourists Staying in Hospitality Establishments with the Concept of Halal Tourism. Journal of Tourism and Services, 21(11), 103-128. doi:10.29036/jots.v11i21.168
Keywords:Halal Tourism, Destination Image, Islamic Marketing, Islamic Hospitality, Antalya
The study's primary purpose is to reveal the destination image evaluations of Antalya by the tourists staying with the concept of halal tourism with the proposed model. In this context, the study was designed as survey-based quantitative research and was carried out on 660 tourists selected by a simple random sampling method in 6 hotels in Antalya destination. As a result of the structural equation modelling analyses, it was determined that the cognitive images of the tourists staying in hotels with the concept of halal tourism affected tourist satisfaction positively. Their effective images did not significantly impact tourist satisfaction, and that their effective images affected intention to recommend positively while their cognitive images influenced it negatively. Besides, it was found that both cognitive and affective image dimensions did not significantly affect intention to revisit. Furthermore, the results of the analyses indicated that cognitive images of the tourists positively affected their affective images. Tourist satisfaction had a positive impact on their intention to recommend and intention to revisit. According to the research results, it was determined that the cognitive image is a key element for the tourists staying in the halal concept to evaluate Antalya's destination. In this regard, it is evident that public policymakers and hotel managers should formulate their policies and strategies, taking into account the results of the research, as well as implementing policies and practices aimed at increasing the affective evaluations of tourists, which are more important than the cognitive evaluations of tourists in Antalya destination. Finally, it is believed that the study will reveal important practical implications in the context of developing policies and strategies for the managers of the hotels with the concept of halal tourism and for local authorities in the destination and revealing the relationship between destination image, tourist satisfaction and behavioural intentions.
Journal of Tourism and Services (ISSN 1804-5650) is published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners:
- University College of Business in Prague, Czech Republic
- University of Entrepreneurship and Law, Prague, Czech Republic
- School of Business and Administration of the Polytechnic Institute of Setúbal, Portugal
- Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovakia
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