Destination Image of Antalya from the Perspectives of Tourists Staying in Hospitality Establishments with the Concept of Halal Tourism

Yağmur, Y., Aksu, A. (2020). Destination Image of Antalya from the Perspectives of Tourists Staying in Hospitality Establishments with the Concept of Halal Tourism. Journal of Tourism and Services, 21(11), 103-128. doi:10.29036/jots.v11i21.168

  • Yenal Yağmur School of Tourism and Hotel Management, Siirt University, Siirt, Turkey
  • Akın Aksu Akdeniz University Faculty of Tourism
Keywords: Halal Tourism, Destination Image, Islamic Marketing, Islamic Hospitality, Antalya

Abstract

The study's primary purpose is to reveal the destination image evaluations of Antalya by the tourists staying with the concept of halal tourism with the proposed model. In this context, the study was designed as survey-based quantitative research and was carried out on 660 tourists selected by a simple random sampling method in 6 hotels in Antalya destination. As a result of the structural equation modelling analyses, it was determined that the cognitive images of the tourists staying in hotels with the concept of halal tourism affected tourist satisfaction positively. Their effective images did not significantly impact tourist satisfaction, and that their effective images affected intention to recommend positively while their cognitive images influenced it negatively. Besides, it was found that both cognitive and affective image dimensions did not significantly affect intention to revisit. Furthermore, the results of the analyses indicated that cognitive images of the tourists positively affected their affective images. Tourist satisfaction had a positive impact on their intention to recommend and intention to revisit. According to the research results, it was determined that the cognitive image is a key element for the tourists staying in the halal concept to evaluate Antalya's destination. In this regard, it is evident that public policymakers and hotel managers should formulate their policies and strategies, taking into account the results of the research, as well as implementing policies and practices aimed at increasing the affective evaluations of tourists, which are more important than the cognitive evaluations of tourists in Antalya destination. Finally, it is believed that the study will reveal important practical implications in the context of developing policies and strategies for the managers of the hotels with the concept of halal tourism and for local authorities in the destination and revealing the relationship between destination image, tourist satisfaction and behavioural intentions.

Author Biographies

Yenal Yağmur, School of Tourism and Hotel Management, Siirt University, Siirt, Turkey

Yenal Yağmur

Siirt University, School of Tourism and Hotel Management, Recreation Management Programme, Kezer-Campus. Siirt, Turkey.  yenal.yagmur@siirt.edu.tr

Mr. Yenal Yağmur works as an assistant professor at  Siirt  University, School of Tourism and Hotel Management in Siirt in TURKEY. He completed his PhD at Akdeniz University, Tourism Management Programme, in 2019. His specific areas of research are tourism and hospitality management, destination, and halal marketing. He has published conference papers and articles in tourism and hospitality journals.

Akın Aksu, Akdeniz University Faculty of Tourism

Akın Aksu

Akdeniz   University, Faculty of Tourism, Tourism Management Programme, Dumlupinar Boulevard-Campus. Antalya-Turkey.  aaksu@akdeniz.edu.tr

Mr.  Akın  Aksu works as a professor at Akdeniz University, Tourism Faculty, in Antalya in Turkey. He completed his PhD at Gazi University, Tourism Management Programme in 1999. His specific areas of research are management and organization, total quality management, and human resources management. He has published several international conference papers and refereed articles about tourism management at the tourism journals. He has published different books; Modern Management Techniques, Congress and Fair Management With Examples, My Career Guide, Solving of Problems at Touristic Establishments With examples, Halal Tourism.

Published
2020-12-31