A Taxonomy of Quality Standard Adoption: Its Relationship with Quality Management and Performance in Tourism Organizations In Spain
Tarí, J.J., Pereira-Moliner, J., Molina-Azorín, J.F., López-Gamero, M.D. (2020). A Taxonomy of Quality Standard Adoption: Its Relationship with Quality Management and Performance in Tourism Organizations In Spain. Journal of Tourism and Services, 21(11), 22-37. doi: 10.29036/jots.v11i21.151
Keywords:quality management; quality standard; performance; tourism organizations
This work aims to identify quality standard adoption levels and their relationship with quality management practices and performance (customer, employee and social results, and organizational performance) in tourism organizations in Spain. This work uses 279 tourism organizations in the following subsectors: hotels, travel agencies, restaurants, and rural accommodations. The work applies cluster and regression analyses. Results show three levels of adoption and a lower degree of development of the continuous improvement dimension. Organizations with a significantly lower level of development of the quality standard have started to integrate the quality requirements in their daily practices to some extent and where continuous improvement practices are little developed. These organizations have significantly lower results than those organizations with higher adoption of quality. The results also indicate that a greater level of adoption of a quality standard leads to a higher development of QM practices. These results are interesting for managers, destination managers, and the wider tourism professional community. It contributes to supplementing previous studies about taxonomies of quality standard adoption in the particular case of tourism organizations in Spain and may serve as a starting point for further research on that topic.
Journal of Tourism and Services (ISSN 1804-5650) is published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners:
- University College of Business in Prague, Czech Republic
- University of Entrepreneurship and Law, Prague, Czech Republic
- School of Business and Administration of the Polytechnic Institute of Setúbal, Portugal
- Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovakia
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