Motivators and Perceptions of Island Residents towards Medical Tourism in Mainland
Birader, T.G., Öztüren, A. (2019). Motivators and Perceptions of Island Residents towards Medical Tourism in Mainland. Journal of Tourism and Services, 10(19): 164-176. https://doi.org/10.29036/jots.v10i19.99
A quality healthcare service at a reasonable price is one of the fundamental rights of a human. On the other hand, ideal healthcare services are not always available in our countries, and traveling abroad for health purposes becomes a necessity. The purpose of this study is to examine North Cyprus residents' perceptions and motivators toward medical tourism in choosing a medical tourism destination instead of consuming domestic medical services. A survey conducted with 430 residents in North Cyprus. Frequency analysis tables were created to analyze the demographic profiles, while the mean, median, Anova, and t-test have been conducted to analyze the respondents' perceptions based on their demographic profiles. North Cyprus residents have an overall positive perception of medical tourism in Turkey. Push factors such as seeking for health and fitness, resting and relaxation motivate the residents to travel. Internal motives pushing residents to travel abroad for medical treatment included reasons such as a lack of accredited hospitals, low quality of care, and insecurity for employers in the North. External factors included a safe physical environment, high quality of facilities, food, and friendly people. The study revealed the critical motivational factors in the decision process of the respondents.
Journal of Tourism and Services is published by the University College of Business in Prague (Vysoká škola obchodní v Praze, o. p. s.), ISSN 1804-5650. No part of this journal may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage retrieval system, without permission from authors.
Copyright belongs to the University College of Business in Prague (Vysoká škola obchodní v Praze, o. p. s.). All rights reserved.
The publisher provides free access policy to the Journal of Tourism and Services.