Exploring the Nexus of Over-Tourism: Causes, Consequences, and Mitigation Strategies

Authors

DOI:

https://doi.org/10.29036/fx6nef49

Keywords:

over-tourism; consequences; causes; mitigation strategies; descriptive analysis; thematic analysis

Abstract

The concept of "over-tourism" refers to the adverse effects of tourism on the quality of life for residents and visitors' experiences in a destination. Though a relatively new topic in academic research, over-tourism cannot be meaningfully discussed without considering causes, consequences, and mitigation strategies (e.g., sustainability). This review offers a thorough and current synthesis of the causes of over-tourism and its connection to the consequences and mitigation strategies. It aims to provide a clear understanding of the increasingly strong relationship between the causes of over-tourism and the consequences and mitigation strategies. Using the PRISMA framework, the study systematically selected articles and review articles published in the Scopus database from 2004 onwards, providing an objective, quantitative evaluation of the existing literature. Additionally, Vosviewer and Excel were employed for a descriptive and thematic analysis of the 645 articles and review articles chosen. The findings confirm that recent research trends in over-tourism primarily focus on European urban areas. Additionally, the study highlights the key stakeholders (direct and indirect) and policymakers involved in the research and analysis process, and supported by active funding strategies in this field. The practical implications of this study lie in its ability to inform evidence-based policy decisions and strategic planning. By highlighting the interconnectedness of over-tourism’s causes, impacts, and solutions, the review offers a roadmap for stakeholders to implement targeted, sustainable strategies, improving residents' quality of life and enhancing visitor experiences while ensuring the long-term viability of tourism destinations. This is the first study to conduct a detailed descriptive and thematic analysis of this scope.

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Author Biographies

  • Ahmed H. Alsharif, Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia

    Email: ahmedalsharif07@gmail.com; alsharif@usm.my

    Ahmed H. Alsharif is a post-doctoral researcher at the Graduate School of Business, Universiti Sains Malaysia (USM), Malaysia. His main research interests are neuromarketing, consumer behavior, marketing, emotional processes, cognitive processes, advertising, bibliometric analysis, and Systematic literature review (SLR) analysis. Alsharif has published several research papers in top-tier journals about neuromarketing, marketing, advertising, and consumer behavior.

  • Salmi Mohd Isa, Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia

    Email: salmi.mohd.isa@usm.my

    Salmi Mohd Isa is a professor of marketing at the Graduate School of Business, Universiti Sains Malaysia (USM), Malaysia. Her research interests include tourism marketing, neuromarketing, Corporate Social Responsibility (CSR) and ethics, marketing innovation, branding, and consumer behavior.

  • Nor Zafir Md Salleh, Faculty of Management, Universiti Teknologi Malaysia, Johor, Malaysia

    Email: zafir@utm.my

    Nor Zafir Md Salleh is an assistant professor of marketing at the Faculty of Management, Universiti Teknologi Malaysia (UTM), Malaysia. Her research interests include culture and heritage, service innovation, Islamic tourism, and marketing.

  • Norzalita Abd Aziz, UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Selangor, Malaysia

    Email: eita@ukm.edu.my

    Norzalita Abd Aziz is a professor of marketing at the UKM-Graduate School of Business, Universiti Kebangsaan Malaysia (UKM), Malaysia. Her research interests include services marketing, tourism and hospitality marketing, electronic marketing, consumer behavior, and international marketing.

  • Safwan Marwin Abdul Murad, School of Business Management, Universiti Utara Malaysia, Kedah, Malaysia

    Email: marwin@uum.edu.my

    Safwan Marwin Abdul Murad is an assistant professor in marketing at the School of Business Management and a fellow of the Institute for Business Competitiveness, Standards and Sustainability Initiative (IBCSI), Universiti Utara Malaysia (UUM), Malaysia. His research interests include tourism marketing, service marketing, consumer behavior, and digital marketing.

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Published

2025-05-30

How to Cite

Alsharif, A. H., Mohd Isa, S., Md Salleh, N. Z., Abd Aziz, N., & Abdul Murad, S. M. (2025). Exploring the Nexus of Over-Tourism: Causes, Consequences, and Mitigation Strategies. Journal of Tourism and Services, 16(30), 99-142. https://doi.org/10.29036/fx6nef49