The Uniqueness Of The Hungarian Rural Tourism Supply

Kóródi, M., Dávid, L.D. (2019). The Uniqueness Of The Hungarian Rural Tourism Supply. Journal of Tourism and Services, 10(19): 24-39. https://doi.org/10.29036/jots.v10i19.93

  • Márta Kóródi John von Neumann University, Faculty of Economics, Department of Tourism and Catering, Szolnok, Hungary,
  • Lóránt Dénes Dávid Szent István University
Keywords: tourism development, tourist supply, differentiation, rural tourism, uniqueness, experience management, rural development.

Abstract

In an increasingly competitive market for tourism service providers, it is possible to improve or preserve positions by providing a special, high-experience content assortment. Uniqueness should also be emphasized in order to increase the attractiveness of rural tourism in Hungary.  From a professional point of view, the necessity of supplying basic service items (ubiquity) and the special elements (uniqueness) are unquestionable in national rural tourism, but their actual optimal proportion is undetermined. The aim of the research is to investigate the uniqueness of rural tourism products, to identify which ones are the general and the specific elements of supply. The questions of the exploratory research will be answered by analysing a database of registered service providers of FATOSZ (Hungarian National Association of Rural and Agrotourism) based on a set of criteria designed to measure uniqueness. Data from the primary observation were analysed using descriptive statistical methods and contextual analysis. The main findings of the research were related to the experience content, which are closely related to the accommodation, environment and tourists’ activity during the stay.

Author Biographies

Márta Kóródi, John von Neumann University, Faculty of Economics, Department of Tourism and Catering, Szolnok, Hungary,

Kóródi, Márta PhD

College professor, University of Debrecen, Faculty of Economics anf Business, Szolnok Campus, Institute of Rural Development, Tourism and Sports Management, Hungary. Web: https://econ.unideb.hu, E-mail: dr.korodi.marta@econ.unideb.hu. Graduated in Economist Tourism and Catering. She has PhD (Management and Business) in 2006. Research fields: tourism, experience management, tourist product development.

Lóránt Dénes Dávid, Szent István University

Prof. Lóránt Dénes Dávid,

Ordinary member of the European Academy of Sciences and Arts (EASA), full-professor, Szent István University, Department of Tourism and Hospitality, Gödöllő, Hungary

University of Debrecen, Faculty of Economics and Business, Department of Tourism and Hospitality Management, Hungary. Web: www.szie.hu, E-mail: dr.david.lorant@gmail.com. Graduated in History, Geography, European Studies and Tourism. He has PhD (Earth Sciences/Geography) in 2001, and habilitations in 3 disciplines (Management and Business Administration, Environmental Sciences, and Regional Sciences). Research fields: tourism, geography, regional studies, environmentalism.

Published
2019-08-30