Assessing The Effect Of International Relations On Tourism Demand In The Context Of Turkey-Russia Aircraft Crisis

Keywords: International relations, tourism demand, crisis, Turkish-Russian aircraft crisis

Abstract

The purpose of this research is to evaluate the effect of international relations on tourism demand in the context of aircraft crisis between Turkey and Russia that occurred on November 24, 2015. For this purpose, a document analysis has been carried out on tourist count and revenue before, during and after the crisis. It has been determined in the research that the Russian tourist count and tourism revenue during the crisis (2016=866.256 tourists, 76.26% decrease compared to 2015) remained significantly below the tourist count and tourism revenue in the years before the crisis (2014=4.479.049 tourists and $3.471.263 tourism revenue - 2015=3.649.003 tourists and $2.609.037 tourism revenue). In the aftermath of the crisis, the number of Russian tourists and the revenue obtained (2017=4.715.438 tourists and $2.159.671 tourism revenue- 2018=5.964.613 tourists and $3.483.334 tourism income) exceeded the figures before the crisis. Russian tourists have chosen different destinations instead of Turkey during the crisis period. In addition to the aircraft crisis, the actions of terrorist organizations such as PKK, ISIS and FETO were influential in the decrease in the tourist count. Turkey has weathered the crisis a year through negotiations and diplomatic solutions.  These results indicate that international relations affect tourism demand.

Author Biographies

Abdullah Uslu, Manavgat Faculty of Tourism, Akdeniz University, Turkey

Abdullah is an assistant professor in the Faculty of Manavgat Tourism in Akdeniz University. His main research areas are  tourist behaviour, destination management and service quality.

Bayram Akay, School of Tourism and Hotel Management, Burdur Mehmet Akif Ersoy University, Turkey

Bayram is an assistant professor and head of travel management in the School of Tourism and Hotel Management at Mehmet Akif Ersoy University. His research interests include strategic management in tourism, education in tourism and destination management.

 

Published
2019-05-29