Social Capital and Job Search Behavior in the Services Industry: Online Social Networks Perspective




Although job seeker social capital is considered a fundamental determinant of job-finding ability, it has yet to be discovered which activities contribute to its formation in the online social networking environment. Therefore, this study aims to reveal how job-seekers use online social networks, which job-searching activities increase their social capital and consequently contribute to finding a job in the services sector. The analyzed data were collected through an online questionnaire completed by 431 respondents. The resulting regression model identified two significant factors, namely the use of an online social network to directly contact a potential employer (p-value = 0.0017) and membership in Facebook professional groups in the area in which the respondent was looking for a job (p-value < 0.0001). The results confirmed that job-seekers who conduct both identified activities would have a 1.94 times bigger chance of finding a job. On the other hand, if they would not perform either of the activities, the probability of not finding a job would be 6.69 times higher. This study has several implications for human resource management theory and practice. First, it identifies job-seekers activities to find a job on online social networks and specifies the activities which lead to getting a job. Second, it enriches the Uses and Gratification theory by revealing that job-seekers prioritize the saturation of social needs over cognitive needs when searching for jobs on online social networking sites.


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Author Biographies

Zoltán Rózsa, Faculty of Social and Economic Relations, Alexander Dubcek University of Trenčín, Slovakia

doc. PhDr. Zoltán Rózsa, PhD.

Affiliation: Alexander Dubcek University of Trencin, Faculty of Social and Economic Relations, Slovakia.


Zoltan Rozsa is an associate professor of management. His research activities focus on SMEs, human resource management, and social media. His articles have been published in various international journals, such as Engineering Economics, Journal of Business Economics and Management, Marketing and Management of Innovations, and others.

Vladimir Minčič, Faculty of Law, Comenius University in Bratislava, Slovakia

JUDr. Vladimír Minčič, PhD.

Affiliation: Comenius University Bratislava, Faculty of Law, Department of Labour Law and Social Security Law, Slovakia.


Vladimir Minčič is a teacher of several subjects in the field of labor law, a member of the research teams of several VEGA grant schemes, the author of a number of scientific and professional articles published in scientific journals in Slovakia and abroad, monographs, and university textbooks.

Vladimír Krajčík, Pan-European University, Prague, Czech Republic

doc. RNDr. Vladimír Krajčík, PhD.

Affiliation: Pan-European University, Prague, Czech Republic.


Vladimír Krajčík is an associace professor at Pan-European University, Prague. He has an MS in mathematical science from Palackeho University in Olomouc and an MS in information science from Palackeho University in Olomouc. In addition, he has a Ph.D. degree in Informational Management from VŠB – Technical  University Ostrava, Faculty of Economics. He was awarded the title of Associate Professor in System Engineering at the University of Hradec Králové, Faculty of Informatics. He has done many academic studies, including management, IT management, service quality, human resources, leadership, and education. Since 2022, he has been working as the Rector of Pan-European University. He has many articles, conference papers, and book chapters published in international journals, proceedings, and books.

Hana Vránová, Faculty of Business and Economics, Mendel University in Brno, Czech Republic

Ing. Hana Vránová

Affiliation: Mendel University in Brno, Faculty of Business and Economics, Czech Republic.


Hana Vránová is the Deputy Head of the Research Centre at the Faculty of Business and Economics. She received her Master's degree in microelectronics from the Faculty of Electrical Engineering and Communication at the Brno University of Technology. Since 2007 she has focused on project management of international (Horizon) and national research projects. Her experience includes both non-academic and academic fields. In 2018, she was certified as a Project Manager by International Project Management Association (IPMA) Level D in 2018.




How to Cite

Rózsa, Z., Minčič, V., Krajčík, V., & Vránová, H. (2022). Social Capital and Job Search Behavior in the Services Industry: Online Social Networks Perspective. Journal of Tourism and Services, 13(25), 267–278.