Exposure of Travel Destinations on the Front Covers of the Magazines National Geographic Traveler and Podróże

Abstract

The article presents the results of the analysis of destinations presented on the front covers of Polish travel magazines: National Geographic Traveler and Podróże. The author accomplished two research goals: firstly, she examined the scale of popularisation of travel destinations in two contexts: the geographical one (division into continents, countries and cities) and the chronological one (investigating changes in popularising particular travel destinations and referring them to the broader political or social context of a given time). Secondly, she indicated the differences or similarities in the selection of the destinations at the macro-level (among magazines, i.e. their editorial policies or affiliation to publishing companies) and at the micro-level (between the main and supporting cover stories).