Effects of the COVID-19 Pandemic on Corporate Social Responsibility in the Hotel Industry – Case of the Czech Republic

Reference: Vavrova, J. (2022). Effects of the COVID-19 Pandemic on Corporate Social Responsibility in the Hotel Industry – Case of the Czech Republic. Journal of Tourism and Services, 25(13), 213-229. doi: 10.29036/jots.v13i25.414

Authors

DOI:

https://doi.org/10.29036/jots.v13i25.414

Keywords:

Corporate Social Responsibility, Tourism, Hotel, Hotel Management, Covid-19, Pandemic

Abstract

This paper concerns Corporate Social Responsibility (CSR) in the hotel industry. The main goal was to find out how the CSR activities of hotels changed during the coronavirus disease pandemic (COVID-19). The research on this topic was executed in the Czech Republic. The Czech Republic, due to the local tourism diversity, provides a representative picture of the topic in a European context. A unique questionnaire survey of 154 respondents selected by quotes was performed in May 2022. Managers of hotels answered questions about CSR efforts before the coronavirus disease pandemic (COVID-19) and now. CSR activities were examined in several areas of economic, social, and environmental responsibility. The picture of CSR evolution over time influenced by the COVID-19 crisis can be seen. The paper presents several surprising facts. It shows that smaller facilities can also perform CSR and that lower annual turnover is not a barrier for hotels. The gathered data and implications are analysed in detailed contingency tables and visualized in a graph. Due to the specificity of the data, the uncertainty coefficient and Cramer's V coefficient were chosen to explore possible associations in the dataset. The largest benefit of this study is that the data represents not only external reports of CSR but also strategic thinking of hotel facilities. The next benefit of the study is a unique model of specific CSR activities that hotels perform now.

Author Biography

Jitka Vávrová, Technical University of Liberec, Liberec, Czech Republic

Ing. Jitka Vávrová, Ph.D.

Affiliation: Department of Marketing and Trade, Faculty of Economics, Technical University of Liberec, Voroněžská 13, 460 01 Liberec 1, Czech Republic, www.tul.cz.

Email: jitka.vavrova@tul.cz

She is the Assistant Professor in the Faculty of Economics at the Technical University of Liberec in the Czech Republic. Her teaching area is business ethics, tourism, and marketing. Her research focuses on tourism, lodging facilities, and the corporate social responsibility concept. She has received her Ph.D. degree in Economic Informatics. Her articles were published in conference proceedings and in several journals.

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Published

2022-12-20