Minds Think Alike: How Do Food Delivery Mobile Applications Innovate Consumer Service

Reference: Shu-Hua, Wu. (2022). Minds Think Alike: How Do Food Delivery Mobile Applications Innovate Consumer Service. Journal of Tourism and Services, 25(13), 137-155. doi: 10.29036/jots.v13i25.384

Authors

DOI:

https://doi.org/10.29036/jots.v13i25.384

Abstract

Food delivery mobile applications, such as UBER’S EATS and FOODPANDA mobile apps, are supported by real-time consumer transportation. The study will explain the importance of food delivery mobile apps to affect consumers’ continuance usage intention. A model with relative advantages was provided from the perspective of emotions, uses, and gratifications theory, and data collection using a food delivery mobile app that provided a survey with a hyperlink so that users would relate their experience to its use. 3,000 hyperlinks of invitations to the survey were sent out, with 431 returned. The design and relative service advantages significantly impact users, resulting in improved usage intention for mobile apps. One of the benefits is that the food delivery mobile app offers immediate services to help consumers, such as delivery or transportation. To increase efficiency, innovative food delivery mobile app link hospitality industries that achieve a one-stop service that fulfills user demand for their consumers; When the mobile app-enabled to provide precision and valuable information and create an innovative service assistant, such as a global position system and expected route of taxi and the cost, which better fulfill user needs and often leads to a higher appraisal than the previous service and enhances user intention.

Author Biography

Shu-Hua Wu, Department of Food and Beverage Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, Taiwan

Shu-Hua, Wu, Assistant Professor

Affiliation: Department of Food and Beverage Management, Faculty, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist., Kaohsiung City,81271, Taiwan (R.O.C), https://www.nkuht.edu.tw/app/home.php.

E-Mail: sue@mail.nkuht.edu.tw.

Shu-Hua Wu is an Assistant Professor in the food and beverage management department at the National Kaohsiung University of Hospitality and Tourism. She received a Ph.D. degree from the Graduate School of Business Administration, Chinese Culture University (Taiwan). Her research interests include Hospitality management, restaurant management, consumer behaviour, human resource management, employee performance, and strategic management. Her papers have been published in the British Food Journal, Journal of Risk and Financial Management, International Journal of Hospitality Management, Journal of applied research in higher education, and others.

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Published

2022-12-20