Coopetition of European Union Countries within Destination Management

Reference: Vasanicova, P., Jencova, S., Gavurova, B. & Bacik, R. (2022). Coopetition of European Union Countries within Destination Management. Journal of Tourism and Services, 24(13), 71-89. 10.29036/jots.v13i24.368

Authors

  • Petra Vasanicova University of Prešov, Faculty of Management and Business, Prešov, Slovak Republic https://orcid.org/0000-0001-7353-2057
  • Sylvia Jencova University of Prešov, Faculty of Management and Business, Prešov, Slovak Republic https://orcid.org/0000-0002-0736-0880
  • Beata Gavurova Technical University of Košice, Faculty of Mining, Ecology, Process Control and Geotechnologies, Institute of Earth Resources, Košice, Slovak Republic
  • Radovan Bacik University of Prešov, Faculty of Management and Business, Prešov, Slovak Republic

DOI:

https://doi.org/10.29036/jots.v13i24.368

Abstract

Coopetition has been the issue of various studies in different fields, but there is a research gap in examining coopetition within the tourism sector and destination management. This paper aims to determine whether there are internally homogeneous and externally heterogeneous groups of European Union countries regarding indicators of natural and cultural resources of the Travel and Tourism Competitiveness Index (TTCI), and thus subsequently identify the importance and possibilities of competition among countries within the tourism sector. Multidimensional scaling and cluster analysis are used to verify the research hypothesis, along with ten indicators of the fourth sub-index (Natural and Cultural Resources) of TTCI. The results of the cluster analysis led to a six-group solution. Italy, Spain, and France have the best position in terms of tourism competitiveness. The results show space for competition in the international tourism market. Even though EU countries are competitors at a global level, their cooperation could be beneficial to tourism development. The findings of this study can be helpful in planning and strategy development for tourism policymakers and destination management organizations but can also be used to develop various marketing strategies. Furthermore, cooperation between destinations will support the need for strategic flexibility in the tourism sector, as the diversity of tourism attractions will increase.

Author Biographies

Petra Vasanicova, University of Prešov, Faculty of Management and Business, Prešov, Slovak Republic

PhDr. Petra Vasanicova, PhD. is an Associate Professor at the Faculty of Management and Business, University of Prešov. Her research interest is the study of how tourism activity among European countries is interconnected with each other, how to predict the financial distress of companies in the tourism sector and how network theory can help us to understand the interconnectedness of tourism activity in Europe.

Sylvia Jencova, University of Prešov, Faculty of Management and Business, Prešov, Slovak Republic

Doc. Sylvia Jencova, PhD, is an Associate Professor in the Department of Finance, Faculty of Management, University of Prešov, since 2008. Her scientific research (with publication) is focused on financial analysis, primarily in the area of financial management, financial modeling, and managerial economics, and is dedicated to an assay method, as well as selected macroeconomic problems. In addition, she lectured in Managerial Economics and International Trade and Business at the Business Institute in Prague.

Beata Gavurova, Technical University of Košice, Faculty of Mining, Ecology, Process Control and Geotechnologies, Institute of Earth Resources, Košice, Slovak Republic

Prof. Ing. Beata Gavurova, Ph.D. MBA, LL.M. is a Professor at the Technical University of Košice, Faculty of Mining, Ecology, Process Control, and Geotechnologies, Institute of Earth Resources. She is an expert in finance, financial analysis, and financial risk management. She focuses her research on measurement and performance management issues in various sectors, process management and process optimization, and strategic and performance benchmarking. Her dominant research area is the development and testing in the management and performance measurement, the evaluation of methodologies, and the preparation of an application platform for innovative management and performance measurement with the support of ICT.

Radovan Bacik, University of Prešov, Faculty of Management and Business, Prešov, Slovak Republic

Doc. PhDr. Radovan Bacik, PhD., MBA, LL.M. is an Associate Professor and has been working as a lecturer at the Department of Marketing and International Trade of the University of Prešov since 2009. In his research activities, he focuses on public relations, Public relations in tourism, marketing of selected areas, strategic marketing, presentation of management and marketing, communication in management, branding and innovation, and online marketing.

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Published

2022-06-30