Newari Community’s Attitude to Promote Cultural Tourism Development: Evidence from Kathmandu Valley, Nepal

Reference: Maharjan, S., Devkota, N., Paudel, U.R. & Klímová, M. (2022). Newari Community’s Attitude to Promote Cultural Tourism Development: Evidence from Kathmandu Valley, Nepal. Journal of Tourism and Services, 24(13), 164-189. 10.29036/jots.v13i24.349

Authors

DOI:

https://doi.org/10.29036/jots.v13i24.349

Keywords:

Newari Community, Attitude, Cultural Tourism, Tourism Development, Ordered Logistic Model, Nepal

Abstract

Cultural tourism is critical to the growth of destinations all over the world. Cultural activities and events, as well as existing local historical and cultural assets or cultural capital, shopping, and event attractions, are all believed to play a key role in the nations' cultural and economic development. In the Nepalese context, cultural tourism is widely discussed for the potential development of local and indegenous communities. Thus, the research aims to identify Newari Community’s attitude toward promoting cultural tourism development in Kathmandu Valley. Newari community people from Kathmandu valley were taken as a population, a total of 280 individuals were taken as a sample, and data were collected using a structured questionnaire. The attitude level of Newari people was measured using the attitude index. The Ordered Logistic Model was used to test the factors determining the Newari community's attitude towards promoting cultural tourism development. The result revealed that the Newari community is highly aware of cultural tourism development. Further, regression result shows that monthly income, employment opportunities, a wide variety of cultural activities, developed partnership, pride of local residents, sufficient information, cost of living, a problem with parking or traffic, and household employed in art and cultural activities statistically influence attitude level of Newari community to promote cultural tourism development. Hence, the Newari community should focus on promoting cultural tourism development through conservation, protection, and development of cultural management.  

Author Biographies

Sami Maharjan, Quest International College, Pokhara Univeristy, Gwarko, Lalitpur, Nepal

Ms. Maharjan is an MBA graduate from Quest International College. Her interest is to link the endogeneous community, especially Newar, and to identify their socio-economic development. In addition, she is keen to link tourism and local development. Currently, she is planning to persuade her further study in the UK. 

Niranjan Devkota, Research Management Cell, Quest International College, Pokhara Univeristy, Gwarko, Lalitpur, Nepal

Dr. Devkota is an economist with a special focus on behavioral economics linking agriculture, climate change, tourism, and other contemporary issues over a decade. He is now working as Head of Research Management Cell at Quest International College, affiliated with Pokhara University, Nepal. His research is focused on perception and behavioral studies for people. He has presented his research ideas at different conferences/seminars and workshops. He has published in various journals and performed as a reviewer for dozens of journals. He is also engaged in various development projects in Nepal.

Udaya Raj Poudel, Quest International College, Pokhara Univeristy, Gwarko, Lalitpur, Nepal

Mr. Paudel is a PhD scholar in TU, Kathmandu, Nepal- working in the field of communication. His research works reflect communication, ethics, business, and culture with the latest practices worldwide. More than two decades of educational institution management and teaching English and Communication has propelled him as a communication consultant in various organizations. Mr. Paudel projects commitments to research and ethical communication and consumption. He has presented his research ideas at different conferences/seminars and workshops. He has published in various journals and performed as a reviewer for several journals.

Monika Klímová, Department of Tourism, University College of Business in Prague, Prague, Czech Republic

Ms. Monika Klímová is a doctor of philosophy and applied ethics.  In her publications and research activities, she focuses primarily on intercultural communication in tourism, ethical communication, and the specifics of providing tourism services reflecting the cultural differences of specific tourist segments.  She publishes in many scientific journals, participates in scientific conferences, works as a reviewer of several scientific journals, and is a member of several professional organizations.

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Published

2022-06-30