The Moderator Role of Environmental Interpretations in the Relationship between Planned Behavior Level and Environmental Awareness Perception of Hotel Employees

Reference: Yayla, Ö., Özçelik Bozkurt, H., Arslan, E., Kendir, H. (2021). The Moderator Role of Environmental Interpretations in the Relationship between Planned Behavior Level and Environmental Awareness Perception of Hotel Employees. Journal of Tourism and Services, 23(12), 150-168. doi: 10.29036/jots.v12i23.287

Authors

DOI:

https://doi.org/10.29036/jots.v12i23.287

Abstract

Environmental problems, environmental awareness, and efforts to protect the environment are among the issues that concern the whole world and that need to be acted upon. Environmental concerns, which have come to the fore, especially in recent years, are closely related to the tourism sector. The main purpose of this research is to determine the moderator role of environmental interpretations in the relationship between planned behavior levels and environmental awareness perceptions of hotel employees. The sample of the research consists of 697 employees, who worked in five-star hotels in the Alanya region between the months of August and September 2020. As the data collection method in the research, the questionnaire technique has been preferred. As a result of the data obtained from the research, the Amos program was used to test the structural model. Respectively, these analyzes are reliability analysis, confirmatory factor analysis, discriminant analysis, and regression analysis. As a consequence of the regression analysis conducted within the context of the study, it has been determined that the level of attitude, which is considered to be one of the planned behavior factors of the employees in the hotel enterprises, has a positive and significant effect on their environmental awareness. In addition, it has been determined that environmental interpretations have a moderating role in the relationship between the attitude levels and environmental awareness of the employees, participated in the research.

Author Biographies

Özgür Yayla, Akdeniz University, Antalya, Turkey

Akdeniz University, Manavgat Tourism Faculty,  Department of Recreation Management. Turkey.

Email: ozgur.yayla@akdeniz.edu.tr

Özgür Yayla graduated from Gazi University, Hospitality Management Teaching Department. He completed his master's at Gazi University in Tourism Management Education Department and doctorate degree at Gazi University, in Recreation Management Department. His academic interests are tourism management, recreation management, sustainable tourism, organizational behaviour.

Handan Özçelik Bozkurt, Sinop University, Sinop, Turkey

Sinop University School of Tourism and Hotel Management. Gastronomy and Culinary Arts Department. Turkey.

Email: handanozcelikbozkut@gmail.com

Handan Özçelik Bozkurt  graduated from Balıkesir University, Department of Tourism Guiding. She completed her master's at Akdeniz University, and she had a doctorate degree from Hacı Bektaş Veli University, Department of Tourism Management. Her academic interests are hotel management, gastronomy, sustainable tourism, and organizational behaviour.

Emin Arslan, Tokat Gaziosmanpaşa University, Tokat, Turkey

Tokat Gaziosmanpaşa University, School of Tourism and Hotel Management. Gastronomy and Culinary Arts Department, Turkey.

Email: emin.arslan@gop.edu.tr

Emin Arslan graduated from Çukurova University, Department of Tourism Management. He completed his master's and doctorate degrees at Gazi University, Department of Tourism Management Education. His academic interests are hotel management, gastronomy, sustainable tourism, and organizational behaviour.

Hakan Kendir, Tokat Gaziosmanpaşa University, Tokat, Turkey

Tokat Gaziosmanpaşa University, School of Tourism and Hotel Management. Gastronomy and Culinary Arts Department, Turkey.

Email: hakan.kendir@gop.edu.tr

Hakan Kendir graduated from Tokat Gaziosmanpaşa University, Department of Tourism and Hospitality Management. He completed his master's at Tokat Gaziosmanpaşa University, and he had a doctorate degree from Hacı Bektaş Veli University, Department of Tourism Management. His academic interests are hotel management, gastronomy, sustainable tourism, and organizational behaviour.

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Published

2021-12-22