The Moderator Role of Environmental Interpretations in the Relationship between Planned Behavior Level and Environmental Awareness Perception of Hotel Employees
DOI:
https://doi.org/10.29036/jots.v12i23.287Abstract
Environmental problems, environmental awareness, and efforts to protect the environment are among the issues that concern the whole world and that need to be acted upon. Environmental concerns, which have come to the fore, especially in recent years, are closely related to the tourism sector. The main purpose of this research is to determine the moderator role of environmental interpretations in the relationship between planned behavior levels and environmental awareness perceptions of hotel employees. The sample of the research consists of 697 employees, who worked in five-star hotels in the Alanya region between the months of August and September 2020. As the data collection method in the research, the questionnaire technique has been preferred. As a result of the data obtained from the research, the Amos program was used to test the structural model. Respectively, these analyzes are reliability analysis, confirmatory factor analysis, discriminant analysis, and regression analysis. As a consequence of the regression analysis conducted within the context of the study, it has been determined that the level of attitude, which is considered to be one of the planned behavior factors of the employees in the hotel enterprises, has a positive and significant effect on their environmental awareness. In addition, it has been determined that environmental interpretations have a moderating role in the relationship between the attitude levels and environmental awareness of the employees, participated in the research.
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Journal of Tourism and Services (ISSN 1804-5650) is published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners:
- Juraj Dobrila University of Pula, Faculty of Economics and Tourism, Croatia
- School of Business and Administration of the Polytechnic Institute of Setúbal, Portugal
- Szent István University, Faculty of Economics and Social Sciences, Hungary
- Pan-European University, Faculty of Business, Prague, Czech Republic
- Pan-European University, Faculty of Entrepreneurship and Law, Prague, Czech Republic
- University of Debrecen Faculty of Economics and Business, Hungary
- University of Zilina, Faculty of Operation and Economics of Transport and Communications, Slovakia
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