Economic Basis of Digital Banking Services Produced by FinTech Company in Smart City
Reference: Popova, Y. (2021). Economic Basis of Digital Banking Services Produced by FinTech Company in Smart City. Journal of Tourism and Services, 23(12), 86-104. doi: 10.29036/jots.v12i23.275
Keywords:smart city, cost-benefit analysis, digital banking, conventional bank, fintech company
The accelerated urbanization rate results in the birth of the Smart City concept, presupposing the more efficient use of digital technologies for the benefit of inhabitants and businesses. The idea of digital banking is one of the key issues in a smart city concept. The research should demonstrate that the efficient and effective way to produce such kind of services is to use the fintech companies’ facilities. Many researchers study fintech from a technological point of view, the contribution of fintech to general banking, the level of satisfaction of customers with fintech products. However, there is a gap in studying the economic basis of these companies. The research aims to determine the economic basis for the projects implemented by the fintech company and to determine the source of the efficiency of these companies in financial operations compared to the conventional bank. It has additional importance since the analysis of research devoted to technological solutions demonstrates a certain lacuna in the economic substantiation of such smart solutions. The results of this study are based on the implementation of traditional Cost-Benefit and Total Cost of Ownership analyses and include the developed cost and income functions, calculated Benefit/Cost ratio, and demonstrated the source of efficiency of fintech company compared to a traditional bank. Therefore, the activities of a fintech company in the area of digital banking received the economic ground, and this fact decreases the gap between intuitive comprehension of the necessity of the introduction of smart solutions in practice and the economic substantiation of this process.
Copyright (c) 2021 Journal of Tourism and Services
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Journal of Tourism and Services (ISSN 1804-5650) is published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners:
- University College of Business in Prague, Czech Republic
- University of Entrepreneurship and Law, Prague, Czech Republic
- School of Business and Administration of the Polytechnic Institute of Setúbal, Portugal
- Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovakia
The publisher provides free access policy to the Journal of Tourism and Services.