Promotion of Domestic Tourism by Enhancing the Practice of Alternative Tourism as a Quality Measure to Satisfy and Retain National Tourists

Reference: Chebli, A., Kadri, B., Ben Said, F. (2021). Promotion of Domestic Tourism by Enhancing the Practice of Alternative Tourism as a Quality Measure to Satisfy and Retain National Tourists. Journal of Tourism and Services, 23(12), 61-85. doi: 10.29036/jots.v12i23.274




This study aims to study the satisfaction of national tourists with the tourism experience in the Sahara. It also seeks to examine the influence this has on the intention to return and spread positive word-of-mouth about this destination, work on its improvement to capitalize on the internal mobilities induced by COVID-19, and build a long-term relationship with them to strengthen regional attachment. Data were collected from 123 national tourists in Algeria using convenience sampling. Two analyses were carried out to process the data: a structural equation modeling approach to test and validate the hypotheses and textual analysis. The results show that among the five factors determining the quality of the Sahara experience, four factors significantly influence the satisfaction of domestic tourists: The scenic environment, the personal environment, entertainment, and reliability. It is deduced that the niche and responsible character of Saharan tourism is the main thing that satisfies tourists and ensures the success of tourism in the Sahara.

Author Biographies

Amina Chebli, École Polytechnique d'Architecture et d'Urbanisme (EPAU), Algiers, Algeria

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Class B assistant professor on the École Polytechnique d'Architecture et Urbanisme d'Alger (EPAU). Algiers, Algeria. Affiliated to Ville, Urbanisme et development durable, laboratory (VUDD). Architect, a graduate of a master's degree in Urban Planning from Badji Mokhtar University. Department of Architecture, Annaba Algeria. Research Fields: urban tourism, tourism management, tourism attractiveness, and decision support tool.

Boualem Kadri, École des sciences de la gestion de l'Université du Québec à Montréal (ESG-UQAM), Montreal, Canada

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Professor on Department of Urban and Tourism Studies of the School of Management, Université du Québec à Montréal. He has a Master's degree in Tourism Management and Planning and a PhD in Urban Studies from the Université du Québec à Montréal. His research activities focus on the relationship between the city and tourism, including the process of tourism, metropolisation and governance issues in the cities of the Arab world, and the epistemology of tourism research.

Foued Ben Said, École Supérieure de Commerce de Tunis, Manouba, Tunisia


Associate- professor of statistics and Data analysis, department of Quantitative Methods, High School of Business, Manouba University, Tunisia.  And member of the Research unity of Applied Econometrics in Finance; Tunis el Manar University.

Graduated in Applied statistics, Applied Econometrics and Quantitative and Qualitative Data Analysis. He has a PhD in Economic Sciences 2012. Research Fields: applied statistics, Applied Spatial Econometric, Quantitative and Qualitative data analysis; strategic analysis.