The Impact of the Sharing Economy as an Ecosystem on the Tourism Sector

Reference: Navickas V., Petrokė, I., Bačiulienė, V. & Vasylieva, T. (2021). The Impact of the Sharing Economy as an Ecosystem on the Tourism Sector. Journal of Tourism and Services, 22 (12), 66-88. doi: 10.29036/jots.v12i22.241

Authors

DOI:

https://doi.org/10.29036/jots.v12i22.241

Abstract

The authors of the article investigated the sharing economy elements as an ecosystem and analyzed the advantages and disadvantages of the sharing economy in the tourism sector. Exploring the elements of the sharing economy's ecosystem can help identify the challenges of globalization and lead to exploiting the sharing economy's potential more efficiently in the tourism sector. The study of the impact of the sharing economy as an ecosystem on the tourism sector is also made relevant by the lack of research examining the advantages and disadvantages of sharing economy models. To determine the impact of the sharing economy on the tourism sector, the authors analyzed the scientific literature. An empirical study of business models based on the sharing economy in the tourism sector was carried out. Moreover, the advantages and disadvantages were identified of the sharing economy in the tourism sector. The authors' analysis has shown that, despite conflicting views on the impact and importance of the sharing economy in the tourism sector, many experts are optimistic about sharing economy-based models in this sector. Research by the authors of the article shows that sharing economy-based businesses are superior to traditional business models.  The sharing economy-based models are preeminent because of more affordable prices for tourists, better satisfaction of individual needs, opportunities to become part of the community, a more comprehensive range of services, better access to tourism services. A better quality of services also highlights the advantages of economy-based businesses. Although the study was conducted in the Lithuanian tourism sector, we can assume that the study data can be unified and applied to analyze similar markets in other countries.

Author Biographies

Navickas Valentinas, School of Economics and Business, Kaunas University of Technology, Lithuania

Doctor of social sciences (economics), professor at Kaunas University of Technology (Lithuania), School of Economics and Business. E-mail: valna@ktu.lt. Author of more than 360 scientific publications (including monographs published in the Czech Republic in 2013 and Slovak Republic in 2016, 2018) and scientific articles published in Lithuania and abroad. Prepared 7 doctors of social (economics) science; now, he is a research adviser of 3 persons maintaining a doctor's thesis of social (economics) science. Fields of scientific interest: development economics, competitiveness, economic growth, sharing economy, tourism economics.

Ieva Petrokė, School of Economics and Business. Kaunas University of Technology, Lithuania

School of Economics and Business, Kaunas University of Technology, Lithuania, e-mail: ieva.petroke@gmail.com. Fields of scientific interest: economic growth, development economics, sharing economy, tourism economics.

Vaida Bačiulienė, School of Economics and Business, Kaunas University of Technology, Lithuania

School of Economics and Business, Kaunas University of Technology, Lithuania, e-mail: vaida.baciuliene@gmail.com. Fields of scientific interest: economic growth, development economics, sharing economy, tourism economics.

Tetiana Vasylieva, Institute of Business, Economics and Management. Sumy State University, Ukraine

Doctor of Economics, Director of the Institute of Business, Economics and Management. Sumy State University, Ukraine. E-mail: tavasilyeva@fem.sumdu.edu.ua. Author of more than 400 scientific publications. Has prepared 15 doctors of economic sciences and 22 candidates. Deputy Chairman of the "Economics" Section of the Academic Council of the Ministry of Education and Science of Ukraine. Head of the ARMG Publishing Center. Honorary member of the board of the European Marketing and Management Association. Head of 50 scientific and educational international grant projects. Areas of research interests: digitalization and information security of the economy, development of the financial sector, social, economic and environmental relations in society.

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Published

2021-06-30