Does Social Media Addiction Differ by Personality Traits? A Study on Undergraduate Tourism Students

Reference: Tekin, Ö. A., & Turhan, A. A. (2020). Does Social Media Addiction Differ by Personality Traits? A Study on Undergraduate Tourism Students. Journal of Tourism and Services, 22(12), 23-41. doi: 10.29036/jots.v12i22.220

Authors

  • Omer Akgun Tekin Manavgat Tourism Faculty, Akdeniz University, Antalya, Turkey https://orcid.org/0000-0002-4612-2316
  • Alparslan Abdullah Turhan Social Sciences Vocational School of Higher Education, Akdeniz University, Antalya, Turkey

DOI:

https://doi.org/10.29036/jots.v12i22.220

Abstract

The potential relationship between social media addiction and personality traits is an essential topic in tourism studies, though it is rarely examined. Thus, this study aims to examine whether undergraduate tourism students are addicted to social media and, if so, the possible relationship between this addiction and their personality traits. The research used the descriptive method, one of the quantitative research methods. The questionnaire technique and the convenience sampling method were preferred to amass the data. Data were collected from 454 undergraduate tourism students and analyzed with the Pearson correlation test by using SPSS 25. This research has revealed that the students' dominant personality trait is agreeableness with a low-level social media addiction. The research has also found a positive relationship between neuroticism personality traits and social media addiction and a negative relationship between personality traits of extraversion, agreeableness, and conscientiousness, and social media addiction. The research has revealed that tourism students are dependent on social media. Social media addiction is a type of addiction that harms individuals' personal development and business life. Accordingly, theoretical and practical studies should be carried out to combat this addiction. To this end, it is crucial to develop more sophisticated combating methods according to an individual's personality traits and carry out awareness and training studies in the practical field. The literature has scarcely examined the relationship between undergraduate tourism students' personality traits and social media addiction. Therefore, this study is believed to contribute to filling an important gap in the literature.

Author Biographies

Omer Akgun Tekin, Manavgat Tourism Faculty, Akdeniz University, Antalya, Turkey

Ömer Akgün Tekin (Ph.D.)

Affiliation: Department of Gastronomy and Culinary Arts, Manavgat Tourism Faculty, Akdeniz University.

Email: dr.omerakguntekin@gmail.com

Address: Manavgat Tourism Faculty, Akdeniz University, Antalya, Turkey

Institutional web site: http://aves.akdeniz.edu.tr/omeratekin/

He is an associate professor in the department of gastronomy and culinary arts of Manavgat Tourism Faculty at the Akdeniz University, in Antalya, Turkey. He obtained his master's and doctorate degrees from the department of tourism and hotel management of Akdeniz University. His research interests include; tourism and hospitality management, halal tourism and organizational behavior in tourism.

Alparslan Abdullah Turhan, Social Sciences Vocational School of Higher Education, Akdeniz University, Antalya, Turkey

Alparslan Abdullah Turhan (MSc.)

Affiliation: Deparment of Internatiional Trade, Social Sciences Vocational School of Higher Education, Akdeniz University.

Email: turhan07@gmail.com

Address: Social Sciences Vocational School of Higher Education, Akdeniz University, Antalya, Turkey

Institutional web site: http://aves.akdeniz.edu.tr/abdullahturhan/

He is a lecturer in the department of international trade of Social Sciences Vocational School of Higher Education at the Akdeniz University, in Antalya, Turkey. He obtained his master's degree from the department of tourism and hotel management of Suleyman Demirel University. His research interests include; tourism and hospitality management, halal tourism, e-trade and social media.

Downloads

Published

2021-06-30