Expounding the Consumption Intention Towards Green Camping Products: Goal Setting Perspective

Authors

DOI:

https://doi.org/10.29036/bj7p2v67

Keywords:

green camping; touristic activity; model of goal-directed behaviour; sustainable tourism; Czechia, Czech republic

Abstract

Camping is a widely enjoyed leisure activity, and in light of growing environmental concerns, sustainable camping practices have become increasingly important. This study investigates the drivers and barriers of green camping behaviour among Czech campers, aiming to fill a notable gap in the sustainable tourism literature—specifically, the underexplored domain of eco-conscious camping behaviours in Central Europe. Using a combination of convenience and purposive sampling, an online survey was administered to 300 Czech campers. The survey instrument, validated through a two-section format, gathered demographic information and assessed behavioural constructs grounded in environmental psychology. Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed to test the hypothesised relationships. The results revealed that environmental awareness, perceived behavioural control, and social norms drive green camping behaviour. At the same time, barriers such as a lack of knowledge, limited access to eco-friendly products, and higher costs deter sustainable practices. Furthermore, a positive association was found between green camping behaviour and overall satisfaction with the camping experience. The study provides practical implications for camping service providers and policymakers seeking to enhance sustainable tourism by addressing behavioural motivators and barriers specific to camping contexts in Czechia.

Downloads

Download data is not yet available.

Author Biographies

  • Reshma Sandeep Kumar Dey, Indian Institute of Technology Madras, Chennai, India

    Reshma Sandeep Kumar Dey is a PhD scholar at the Indian Institute of Technology Madras. Her research interests include eco-emotions, sustainability practices, nature connectedness, tourist lifestyles, and climate engagement.

  • Iveta Hamarneh, Faculty of Entrepreneurship and Law, Pan-European University, Prague, Czechia

    Iveta Hamarneh is a vice-dean and head of the Faculty of Entrepreneurship and Law at Pan-European University, Prague, Czechia, and a member of the Department of Tourism. She has extensive experience teaching tourism courses. She actively promotes the tourism sector in Czechia through her membership in the Czech Travel Press, the Society of Scientific Experts in Tourism, the Association for Tourism and Leisure Education and Research, and European Regions for Competitive and Sustainable Tourism. She attends and organizes tourism conferences.

  • Mark Ratilla, Visayas State University, Baybay, Philippines

    Mark Ratilla is an associate professor at the Department of Business and Management, Visayas State University, Philippines. His research interest spans sharing economy participation, e‑commerce, and cross‑cultural consumer behaviour. His current work focuses on advancing the discourse surrounding the sharing economy and harnessing its potential to drive development in emerging economies.

  • Natalie A. Gurvitš-Suits, TalTech School of Business and Governance, Department of Business Administration, Estonia

    Natalie A. Gurvitš-Suits is an associate professor at the Department of Business Administration of TalTech School of Business and Governance. Her research interest covers sustainability, corporate social responsibility, ESG, business ethics, and accounting education. Her current work is mostly focusing on sustainability and ESG reporting.

Downloads

Published

2025-12-01

Issue

Vol. 16 No. 31 (2025): Journal of Tourism and Services

Section

Scientific Papers

License

Copyright (c) 2025 Journal of Tourism and Services

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Journal of Tourism and Services (ISSN 1804-5650) is published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners:

  • Juraj Dobrila University of Pula, Faculty of Economics and Tourism, Croatia
  • School of Business and Administration of the Polytechnic Institute of Setúbal, Portugal
  • Szent István University, Faculty of Economics and Social Sciences, Hungary
  • Pan-European University, Faculty of Business, Prague, Czech Republic
  • Pan-European University, Faculty of Entrepreneurship and Law, Prague, Czech Republic
  • University of Debrecen Faculty of Economics and Business, Hungary
  • University of Zilina, Faculty of Operation and Economics of Transport and Communications, Slovakia

The publisher provides a free access policy to the Journal of Tourism and Services.

How to Cite

Kumar Dey, R. S., Strouhal, J., Hamarneh, I., Ratilla, M., & Gurvitš-Suits, N. A. (2025). Expounding the Consumption Intention Towards Green Camping Products: Goal Setting Perspective. Journal of Tourism and Services, 16(31), 122-140. https://doi.org/10.29036/bj7p2v67