Small Businesses in Cultural Tourism in a Central European Country

Mura, L., Kajzar, P. (2019). Small Businesses in Cultural Tourism in a Central European Country. Journal of Tourism and Services, 10(19): 40-54. https://doi.org/10.29036/jots.v10i19.110

  • Ladislav Mura Faculty of Economics and Business, Pan-European University in Bratislava
  • Patrik Kajzar School of Business Administration in Karvina, Silesian University
Keywords: Czech Republic, cultural destinations, cultural monuments and events, small and medium-sized enterprises, statistical analysis heritage, tourism

Abstract

The aim of this article is to test the hypotheses whether the selected cultural and historical monuments and cultural events are an inspiration for tourists to visit. Our main objective is to determine whether a statistical relationship can be detected between the number of selected monuments and cultural events in Czech Republic and the number of its visitors. All analyzed data on this cultural destination was obtained from the statistics of NIPOS (The National Information and Consulting Centre for Culture between 2008 – 2017). Historical monuments that charge admission fees were statistically analyzed. SPSS will be used to calculate the correlation coefficient. Based on the results of H1 verification, there is no statistically significant difference between the number of monuments accessible to visitors for a fee and the average number of visitors per single historical monument. According to H2 verification, there is no statistically significant difference between the number of cultural events in historical monuments and the number. of visitors attending these cultural events. Cultural monuments and cultural events are one of the alternative motivations to attract tourists to the cities. If there is no improvement in tourism infrastructure, it will be very difficult to attract visitors.

Author Biographies

Ladislav Mura, Faculty of Economics and Business, Pan-European University in Bratislava

Ladislav Mura works as an Associate Professor at the Faculty of Economics and Business of the Pan-European University in Bratislava at the Department of International Entrepreneurship. He is a Slovak economist and expert on small and medium enterprises.

Patrik Kajzar, School of Business Administration in Karvina, Silesian University

Patrik Kajzar works as an Assistant Professor at SU SBA, Department of Tourism and Leisure Activities and specializes in tourism, hospitality, travel, and human resources management in tourism.

Published
2019-10-15