Quality of Web Offering for Canoeing as a Sustainable Tourism and Recreational Tool

Authors

DOI:

https://doi.org/10.29036/npa7p323

Keywords:

2QCV3Q Model, Natura 2000 Network, Nautical activities, Active leisure, Natural environment

Abstract

The quality of websites offering canoeing as an active tourism experience in natural environments was explored. This is an activity that is growing in Spain and has a significant impact on its economy. 206 websites were evaluated using the 2QCV3Q model. The results conclude that these websites have a slightly above-average quality compared to benchmark entities. The dimensions with the highest rating were Identity, Usability, and Location. There is still much room for improvement, especially in the Content and Services dimensions. These dimensions would provide a more experiential approach, contrary to the traditionally functional approach of the websites. Additionally, it is concluded that it is necessary to tailor the offering to the needs of consumers of this type of product through packages designed based on specific socio-geographic-environmental variables. With the improvement of these issues, their websites can serve as reference models for those who want to position themselves in the sector through digital marketing.

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Author Biographies

  • Francisco-José Borrego-Baslalobre, Department of Physical Activity and Sport, University of Murcia, San Javier, Spain

    Email: franborrego@um.es

    He is an associate professor at the University of Murcia. He is also working as a professional training teacher in sports. With over 15 years of teaching experience and several publications in prestigious and impactful journals, his primary teaching and research activities include sport management, nautical, and charter activities.

  • Salvador Angosto, Department of Physical Education and Sport, University of Seville, Seville, Spain

    Email: sangosto@us.es

    He works in the Department of Physical Activity and Sport at the University of Murcia, where he teaches courses on Human Resources and Sport Events at the Faculty of Sport Science. With several years of experience in sports event management and volunteering, he has a strong background in these areas. He is the first author or co-author of more than 50 scientific papers, several books, book chapters, and communications at national and international meetings. He is involved in several international projects. His main lines of research focus on management and marketing, service quality, participant behavioral intentions, sport event evaluation (tourism and social perception), volunteering, and sports technologies. He is a Juan de la Cierva researcher at the Department of Physical Education and Sport at the University of Seville.

  • Félix Zurita-Ortega, Department of Didactics of Musical, Plastic and Corporal Expression, University of Granada, Granada, Spain

    Email: felixzo@ugr.es

    He is a professor at the University of Granada, serving as the leading researcher of the PAI Research Group (HUM-238) in Granada. He has directed numerous Doctoral Theses (18), Final Degree Projects (40), and Master's Final Projects (50), as well as multiple publications in impact journals (80) and top-level publishers. His main lines of investigation are Methodology and Psychosocial factors of Physical activity.

  • Vicente Morales-Baños, Department of Physical Activity and Sport, University of Murcia, San Javier, Spain

    Email: vela@um.es

    He is a full professor at the University of Murcia, with over 15 years of experience in university teaching, a six-year period of research, and numerous publications in international journals indexed in the Journal Citation Reports (JCR), as well as in other databases such as SCOPUS, DICE, and SCIELO. His primary teaching and research activities are sailing and sport management.

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Published

2025-05-30

Issue

Vol. 16 No. 30 (2025): Journal of Tourism and Services

Section

Scientific Papers

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Copyright (c) 2025 Journal of Tourism and Services

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Journal of Tourism and Services (ISSN 1804-5650) is published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners:

  • Juraj Dobrila University of Pula, Faculty of Economics and Tourism, Croatia
  • School of Business and Administration of the Polytechnic Institute of Setúbal, Portugal
  • Szent István University, Faculty of Economics and Social Sciences, Hungary
  • Pan-European University, Faculty of Business, Prague, Czech Republic
  • Pan-European University, Faculty of Entrepreneurship and Law, Prague, Czech Republic
  • University of Debrecen Faculty of Economics and Business, Hungary
  • University of Zilina, Faculty of Operation and Economics of Transport and Communications, Slovakia

The publisher provides a free access policy to the Journal of Tourism and Services.

How to Cite

Borrego-Baslalobre, F.-J., Angosto, S., Zurita-Ortega, F., & Morales-Baños, V. (2025). Quality of Web Offering for Canoeing as a Sustainable Tourism and Recreational Tool. Journal of Tourism and Services, 16(30), 190-214. https://doi.org/10.29036/npa7p323