Shpak, Nestor, Oksana Muzychenko-Kozlovska, Maryana Gvozd, Włodzimierz Sroka, and Marianna Havryliuk. 2022. “Comprehensive Assessment of the Influence of Factors on the Attractiveness of a Country’s Tourism Brand - A Model Approach”. Journal of Tourism and Services 13 (24):209-35. https://doi.org/10.29036/jots.v13i24.354.