A Structuralist Account of Austrian Tourism
Pfatschbacher, K. (2017). A Structuralist Account of Austrian Tourism. Journal of Tourism and Services 9(16): 45-47.
Keywords:structuralism, archetypes, culture, Austria, tourism, culture
How can you present the characteristics of Austrian tourism in a nutshell? Such a question appears to be pro-eminent as it not only presents essential benchmarks but also showcases areas suitable for improvement. A very modern way of deciphering the typical features refers to a structuralist approach in literature: Following Vladimir Propp’s Morphology of the Folktale we are going to frame several categories of tourism allowing us to define outstanding genres of tourism including all their drawbacks and potentials. This might lead to innovative visions of how to perceive touristic offers in Austria.
Journal of Tourism and Services (ISSN 1804-5650) is published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners:
- University College of Business in Prague, Czech Republic
- University of Entrepreneurship and Law, Prague, Czech Republic
- School of Business and Administration of the Polytechnic Institute of Setúbal, Portugal
- Faculty of Operation and Economics of Transport and Communications, University of Zilina, Slovakia
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